São Paulo, Brazil - Creation and Management of the marketing evangelism team nationwide. Target audiences Developers, Academic, and Technology Enthusiast Consumers. · Started the DPE Academic Evangelism efforts in Brazil, defining its strategy, tactical plan and executing it; · In 4 and ½ years brought Brazil academic perception and satisfaction from the lowest position among all countries surveyed by DTS to the top first position; · Created and Managed the Imagine Cup Marketing Program. And made Brazil 4 years in a row the country with the highest number of participants, and highest number of PR Top Stories; · Developed and managed academic partners for marketing programs and MSDN AA sales; Position Brazil as the second country in the world with the highest number of subscription sales for 2 years. · Launched IT Academy program, managed its marketing and sales activities; · Launched and maintained 3 MSR Research labs in the three more respectful Universities in Brazil (USP, UNICAMP, and PUC-Rio). · Started and worked with Microsoft Innovation Centers (MIC) on academic and development of the local software industry initiatives; · Negotiated and launched 4 MIC (Microsoft Innovation Centers) dedicated to interoperability researches. · Started and articulated Microsoft partnership between a Brazilian research institution (FAPESP) and Microsoft Research for supporting ICT research projects in a Matching funds model. · Built and grew a local Microsoft student community around an influential marketing program that evolved into a “frequent customer” like marketing plan with more than 8,000 students and faculty. · Created a top-down strategy for academic elites and faculty by brand association with key influential personalities. Researched academic ecosystem data; identified those key influential personalities into a heat map, and built solid institutional relationship with Microsoft; · Hosted Imagine Cup 2004 international finals in Brazil, which welcomed 260 attendees from 41 different countries; · Pioneered on government and public organized societies engagements in Brazil; Made events into public buildings and became an institutional member of the Brazilian Computer Society. · Won the FY04 Academic Developer Evangelist DPE award at MGB, best in the role worldwide; · Recognized with a Chairman Award - Outstanding Achievement Winner of FY05 Circle of Excellence Award. · Developed skills as Microsoft spokesperson, and collected more than 300 positive articles on newspapers, magazines, radio, and TV; · Promoted Brazil to first place in worldwide in adoption of Microsoft Technology in class. · Collaborated internally with other groups such as Public Sector, BMO, LCA, Citizenship, MSN, and HR for increasing academic results and creating good opportunities to the other parts. · Wrote a chapter and edited the book “Intellectual Property” including other 7 think tankers. Book recognized and quoted by federal government employees during debates with lawmakers and organized society groups. · Partnered with the US government developing initiatives with the USAID and the local US Embassy. · Organized and executed with Microsoft Research the First Latin America MSR Academic Days event for 150 participants. · Developed international initiatives with Portugal, Argentina, Mexico, Colombia, Germany and UK. · Organized as the role owner for DPE Academic the academic dedicated track at Tech Ready 2. - People Management · Managed a team with 5 Full Time Employees, and 4 vendors. · Lead during 4 and ½ years the Brazilian academic virtual team and represented Brazil at the international Academic leadership team; · Managed for 4 and ½ years a Telemarketing and Telesales Customer Service team with 1 manager and 3 agents. |