Senior Audience Marketing Manager

Microsoft – DPE

Jul/07 to date

Redmond, US

- Global Program manager for Imagine Cup– Microsoft’s premier perception technical marketing program targeted at the worlds’ academic communities.

·        Grew the program community 197% in 18 months;

·        Increased the worldwide number of PR Top Stories in 269%;

·        Increased the number of worldwide positive stories in 913%

·        Aligned business goals and created successful partnership with Microsoft Learning, Unlimited Potential, Parallel Computing Product group, Windows Mobile Product Group, UX Designers, Live Mesh, and Accessibility teams.

- Vision and Leadership: Created strategy for Imagine Cup and managed execution across 100+ countries.  These responsibilities included:

·        Diligently planned and simulated different scenarios for maximizing business outcomes based on many possible configurations of internal elements and usage of different parameters. Which ended with the production of a framework for self-sustainability and finance control?

·        The management and coordination of a team consisting of more than 80 marketing professionals in 100 countries

·        The innovation of using Digital Marketing tactics, such as viral campaign through social networking, blog strategy, search optimization, forums strategy, and on-line support.

·        The design, creation, and implementation of search optimization of the Imagine Cup website. www.imaginecup.com. 

·        Owner of the marketing program for driving entrepreneurship initiatives among students - Innovation Accelerator – Program was run in 14 countries, and an international event in Silicon Valley brought 6 teams to pitch to Venture Capitalists and meet Bill Gates;

·        The planning and execution of the Imagine Cup World Wide Finals in France - A five day event with 1200 attendees and 180 media vehicles;

·        The Implementation of a blogging strategy for Imagine Cup finals through the usage of “news nuggets” and connection with Corp PR team;

·        The creation and implementation of a sponsorship model for making Imagine Cup competition to be self-sustainable;

- People Management, Nurturing talents, and Field Readiness

·        Management of Microsoft fulltime employees, external vendors, and management though by influence other Microsoft teams;

·        The design and creation of the international marketing course - perception management readiness – for the Roleguide tool targeting DPE employees and academic evangelists in the field; (Microsoft only internal link)

·        Leadership and monthly communication with the Field.

- Microsoft Spokesperson

·        Quoted in more than 100 media vehicles;

·        Responsible for PR Top Stories achievements, and Blockbuster stories in different countries such as Russia, Portugal, Mexico, and Brazil.

·        Published 2 Scientific Articles in Partnership with faculty members. (Learning, Software Factory)

Academic Program Manager – (Developers & Platform Evangelism)

Microsoft - DPE, Brazilian Subsidiary.

Jan/03 – Jul/07

São Paulo, Brazil

- Creation and Management of the marketing evangelism for the Academic Audience and Technical Enthusiasts.

·        Started the DPE Academic Evangelism efforts in Brazil, defining its strategy, tactical plan and executing it;

·        In 4 and ½ years brought Brazil academic perception and satisfaction from the lowest position among all countries surveyed by DTS to the top first position;

·        Created and Managed the Imagine Cup Marketing Program. And made Brazil 4 years in a row the country with the highest number of participants, and highest number of PR Top Stories;

·        Developed and managed academic partners for marketing programs and MSDN AA sales; Position Brazil as the second country in the world with the highest number of subscription sales for 2 years.

·        Launched IT Academy program, managed its marketing and sales activities;

·        Launched and maintained 3 MSR Research labs in the three more respectful Universities in Brazil (USP, UNICAMP, and PUC-Rio).

·        Started and worked with Microsoft Innovation Centers (MIC) on academic and development of the local software industry initiatives;

·        Negotiated and launched 4 MIC (Microsoft Innovation Centers) dedicated to interoperability researches.

·        Started and articulated Microsoft partnership between a Brazilian research institution (FAPESP) and Microsoft Research for supporting ICT research projects in a Matching funds model.

·        Built and grew a local Microsoft student community around an influential marketing program that evolved into a “frequent customer” like marketing plan with more than 8,000 students and faculty.

·        Created a top-down strategy for academic elites and faculty by brand association with key influential personalities. Researched academic  ecosystem data; identified those key influential personalities into a heat map, and built solid institutional relationship with Microsoft;

·        Hosted Imagine Cup 2004 international finals in Brazil, which welcomed 260 attendees from 41 different countries;

·        Pioneered on government and public organized societies engagements in Brazil; Made events into public buildings and became an institutional member of the Brazilian Computer Society.

·        Won the FY04 Academic Developer Evangelist DPE award at MGB, best in the role worldwide;

·        Recognized with a Chairman Award - Outstanding Achievement Winner of FY05 Circle of Excellence Award.

·        Developed skills as Microsoft spokesperson, and collected more than 300 positive articles on newspapers, magazines, radio, and TV;

·        Promoted Brazil to first place in worldwide in adoption of Microsoft Technology in class.

·        Collaborated internally with other groups such as Public Sector, BMO, LCA, Citizenship, MSN, and HR for increasing academic results and creating good opportunities to the other parts.

·        Wrote a chapter and edited the book “Intellectual Property” including other 7 think tankers. Book recognized and quoted by federal government employees during debates with lawmakers and organized society groups.

·        Partnered with the US government developing initiatives with the USAID and the local US Embassy.

·        Organized and executed with Microsoft Research the First Latin America MSR Academic Days event for 150 participants.

·        Developed international initiatives with Portugal, Argentina, Mexico, Colombia, Germany and UK.

·        Organized as the role owner for DPE Academic the academic dedicated track at Tech Ready 2.

- People Management

·        Managed a team with 5 Full Time Employees, and 4 vendors.

·        Lead during 4 and ½  years the Brazilian academic virtual team and represented Brazil at the international Academic leadership team;

·        Managed for 4 and ½ years a Telemarketing and Telesales Customer Service team with 1 manager and 3 agents.

Microsoft Consultant

MCS, Brazilian Subsidiary

Sep/00 - Dec/02

São Paulo, Brazil

- Represented Microsoft on Mission Critical projects with enterprise and government customers paying premium price for Microsoft services. Among the achievements below are the highlights:

·        SPB – Brazilian Payment System Project - Managed (Project Manager) a 1 year and 7 months mission critical project that implemented a finance settlement, custody, and payment chamber system at Bovespa/CBLC;

·        Coded and Supported the Brazilian Vote Machine project, created using Windows CE;

·        Coded and implemented (as developer) a customized Business Intelligent system for the government of “Rio Grande do Sul” State. The project was the largest BI project in Brazil with more than 1 Tbyte of Data.

·        Investigated and advised  (Windows Server and Servers support) on system’s performance issues at customers such as Cooperative Bank, Banespa Bank, Bradesco Bank, Unibanco Bank.

- Project Management Excellence

·        Recognized excellence as Project Manager - Endorsed as a MSF component design trainer, MSF application development trainer, and MSF Essentials Trainer;

·        Delivered many technical workshops on customers and presentations on marketing events.

CTO

Curriculum .Com

Jan/00 – Aug/00

São Paulo, Brazil

.COM Start Up Endeavour

·        Gained experience in entrepreneurial initiative with a .com company;

·        Hired and managed IT personnel: development team; infrastructure and web designers;

·        Managed partners, bought IT equipment, software, and services;

·        Designed solution architecture and planned for new features addition and maintenances.

·        All types of works when necessary.

Assistant Lecture Faculty Member

Engineering School at Maua Institute of Technology

Feb/96 - Mar/00

S.Caetano do Sul, Brazil

- Creation and Development of Lectures’ Contents.

·        Logic and Algorithms; Programming Languages Essentials; Object Oriented Programming; Software Life Cycle and Software Engineering.

- Faculty Lecture

·        Delivered lectures in algorithms and  programming languages I course; Delivered lectures in analytical geometry course; Lead Programming Languages laboratory classes.

- Faculty member of the Fundamental Engineering Department

·        Pedagogy and technological innovation representative; Council voting member and sporadic committee’s meeting writer.

Developer and Project Manager

CPA and Opus Software

Sep/97 - Jan/00

S.B.Campo and São Paulo, Brazil

- Software Development and Customized Applications Consultant

·        Developed server-client and 3-tiers business information systems for finance companies: Citibank and ABN Amro.

- Developer Lead 

·        Managed developers on mission critical systems for the financial industry.

Transport and Logistics Manager

Esso (Subsidiary of Exxon in Brazil)

Feb/95 – Sep97

- Oil delivery logistic

·        Demand analysis, forecasting , and capacity planning;Route optimization;  Process creation and operations consolidation; Maintenance planning;

- People management

·        32 employees,  6 vendor, hiring, educating, training, firing responsibilities

- Partners management

·        Third parties transportation services providers management : Contracts, productivity analysis, quota distribution, security.

Assistant Product Marketing Manager

Philips Lighting

Jan/94 - Feb/95

Maua-Sao Paulo, Brazil

- Market Research

·        Brazilian market for traditional and energy saver lamps, and fluorescent lamps’ reactors, Competitors SWOT analysis, Pre-launch product testing with consumers. Weekly sales analysis.

- Product Specification

·        Features, characteristics, compliance with regional norms and laws, interaction with production, quality control.

- Brand strategy,

·        Agency interface, positioning and value proposition definition, advertisement and product package’s  briefing.